every year, coachella becomes the influencer olympics; a high-stakes arena of visibility, aesthetics, & cultural relevance. millions watch & live vicariously through influencer content.

this spec concept reimagines dole fruit as the ultimate host: sponsoring a coachella villa (the dole villa) where emerging wellness content creators vacation, create, & share content.

fueled by fresh fruit, music, sunshine, & effortless brand integration, this campaign is tea.

campaign blueprint: poppi’s influencer house at coachella ft. alix earle

this is not an ad campaign. it’s an experience designed for the internet. the blueprint would be the poppi influencer house at coachella with alix earle.

campaign blueprint: partnering with influencers to create iconic smoothie recipes

with the lack of fresh fruit in the coachella desert, this campaign makes dole the hero. prior to the festival, dole would partner with health-focused, foodie influencers to make sweet, timeless content.

some brands just get influencer marketing. this campaign makes dole one of those brands. by partnering with apparel brands, limited edition merch is born.

this work in progress will be posted shortly 🙂 come back.

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