every year, coachella becomes the influencer olympics; a high-stakes arena of visibility, aesthetics, & cultural relevance. millions watch & live vicariously through influencer content.
this spec concept reimagines dole fruit as the ultimate host: sponsoring a coachella villa (the dole villa) where emerging wellness content creators vacation, create, & share content.
fueled by fresh fruit, music, sunshine, & effortless brand integration, this is a no-brainer.
this is not an ad campaign. it’s an experience designed for the internet… some brands get influencer marketing.
campaign blueprint: poppi’s influencer house at coachella ft. alix earle
