our habits make us who we are. inspired by girlie pops tired of overstimulating skincare aisles, gudstuf is an imagined skincare brand rooted in simplicity. built on internet language, cult-level rituals, and sustainable, refill-first packaging, gudstuf reimagines skincare as something deeper than surface-level beauty. designed for gen z, the brand proves that simplicity can be radical; that taking care of yourself doesn’t have to be overwhelming.
role: creative director + brand designer + ux/ui designer
