42 years ago, a family owned electronic company was born. Today, the same CEO is still selling flat screen TVs and laundry pairs to Nashville locals. However, over the decades, Electronic Express has struggled to adapt their brand to the new online landscape.

Slowly but surely, I’m assisting the creative director in creating campaigns and consistency online; bringing their brand identity into 2025.

The brand is still evolving but it’s come so far from when I started in April of 2025. I work with a team of great designers, video editors, web developers and SEO experts.