At Artist & Outlaws (formally bohan), I focused exclusively on the Dollar General and pOpshelf digital teams, leading initiatives across email, animated PPC ad campaigns, social media, and the refresh of the digital flyer. I played a key role in modernizing both brands’ digital presence, bringing them into the new era of marketing & social media. Under my art direction, Dollar General’s short-form video content saw a 70% performance increase within just three months. Together with my team, we elevated DG & pOpshelf’s creative, delivering fresh, engaging video content that breathed new life into both brands.