What if Mona Lisa had an Alix Earle light, a following and a few brand deals? What if the Girl with a Pearl Earring could go viral, like, once a week? If Van Gogh’s smile—and unhinged captions—could break the algorithm? This imaginary campaign brings famous faces to life and makes them into micro-influencers. Historical figures acting somewhat unhinged, this Crest and Kodak colab encourages micro influencers to embrace their personality and their confidence.

“White teeth? Easy confidence boost. Plus, your smile is sooo pretty. You should put it on a platform. Get some man to paint your selfie.” Mona Lisa said on live last week.

With PR including a digital camera and Crest white strips, UGC content feeds this fun gen ai video campaign.