42 years ago, a family-owned electronics company was born. Today, that same founder still leads the charge—helping Nashville locals find everything from flat-screen TVs to laundry pairs. Over the decades, Electronic Express has grown tremendously, but like many legacy brands, it’s been on a journey to modernize its presence in the digital age.

Since joining in April 2025, I’ve been working closely with the Creative Director to bring the brand’s identity into 2025—building stronger campaigns, elevating consistency across channels, and shaping a more cohesive online experience. The brand is still evolving, but it’s come such a long way, and I’m proud to be part of a talented team of designers, video editors, web developers, and SEO experts driving that transformation.