gudstuf skincare ✨ Lucky skin. Lucky you.
Fall in love with the ritual.
Gudstuf is a minimalist skincare brand built for the high-frequency woman — the kind who manifests with intention, glows with purpose, and loves her rituals as much as her results. With clean ingredients, soft visuals, and subtle flex energy, Gudstuf reframes skincare as a ritualistic act — calm, beautiful, and wildly effective. From newbie beginner to seasoned pros, you are what you repeat.
Campaign Concept ✨
It’s the ritual for me.
This campaign plays with the overlap of manifestation, mysticism and modernity — where clinically clean formulas meet new age culture. Every product is a moment of pause. A little luxury. A wink from the universe. We lean into manifestation without the crystals, magic without the fluff, and skincare that hits both inside and out. Because our habits make us. And our skincare is our prayers. She shed her past like snake skin in the summer. Her glow? Pure intention. Her truth? A little lucky. A lot powerful.
Campaign Tone ✨
Confident. Calm. Chronically online and serving face.
Clean beauty with a side of manifest-it energy.
Like Youth to the People meets Glossier’s lucky cousin.
Feels like: matcha mornings, post-shower clarity, & the good kind of goosebumps.
My Roles ✨
🎬 Creative Director – campaign concept, strategy, & creative direction
👩🏻💻 GenAI Art Director – prompt crafting & visual style on Sora + Runway + MidJourney
✍🏼 Copywriter – packaging copy, branding voice, and campaign taglines
🦋 Graphic Brand Designer – logo, icons, packaging, key visuals, mockups, & social
🎥 Sora and Runway Director – cinematic social video
📸 MidJourney Creator – aesthetic, one-of-a-kind mockups & images
gudstuf website design: homepage
Influencer UGC Content Colab Examples: @elysian.living
Social Content Strategy ✨
Cultural Relevance: Gudstuf taps directly into today’s “soft power” aesthetic — where skincare isn’t just about medical quick-fix results, but about the longterm effects of ritual, intention, and identity. We’re rooted in the rise of delulu is the solulu. We’re about nurturing your natural beauty, and the growing demand for brands that feel openly culturally aligned and ingredient-forward. Think: Youth to the People meets The Ordinary meets Glossier’s lucky cousin with big main character energy.
Confidence-Forward Messaging: Gudstuf’s voice is subtle but self-assured. We speak in affirmations, quiet flexes, and lived-in truths. This isn’t performative positivity — it’s grounded confidence. The kind that comes from knowing your skincare is working, your energy is aligned, and your glow is intentional. Not magic. Not luck. Just Gudstuf.
PR-Ready Execution: Gudstuf was designed with vitality and longevity in mind. From TikTok rituals and ASMR unboxings to OOH moments and high-aesthetic Reels, everything is built to feel cinematic and natural. The packaging, tone, and photography direction are optimized for influencer seeding, UGC content, and lifestyle storytelling across all channels.
Influencer PR Send: Our PR experience feels like a chronically online lucky girl gift. With seasonal subscription drops, Gudstuf partners with aligned creators (small and large) to deliver skincare with intention — clean products, minimal, eco-friendly packaging, and personal affirmations in every box. Each send is a moment, a habit: unboxing becomes ritual, the content makes itself, and the brand lives on in mirror selfies, grwms, voiceovers, and top-shelf product shots.
→ Watch the campaign trailers ✨ [coming soon]
With product names like Golden Hour, Fresh Start and Matcha Mornings, Gudstuf represents ritual: intentionality, peace, and small moments of lunar luxury. Put down your rabbit’s foot, the tarot cards; pick up you serums and sunscreen. Sets like the “Post-shower clarity” reflects the mental reset Gudstuf skincare offers — daily rituals that heal you— clearing your skin and your head. And “the good kind of goosebumps” is our way of saying this brand isn’t just pretty — it’s felt. Gudstuf’s voice is minimal, magnetic, and emotionally intuitive — like a friend who reads your birth chart but also your ingredient list.
gudstuf email: early product drop