gudstuf
Fall in love with the ritual.
Gudstuf is a minimalist skincare brand. With clean ingredients, soft visuals, and subtle flex energy, Gudstuf reframes skincare as a ritualistic act — calm, beautiful, and wildly effective. Join the cult.
From newbie beginner to seasoned pros, you are what you repeat.
With product names like Golden Hour, Fresh Start and Deep Download, Gudstuf represents ritual. Put down your rabbit’s foot; pick up your serums and sunscreen. Fall in love with the ritual and join us.
Campaign Concept ✨ It’s a cult. A skincare cult. Because habits make us.
Tone ✨
Confident. Calm. Chronically online and serving face.
My Roles ✨
🎬 Creative Director
👩🏻💻 GenAI Art Director
✍🏼 Copywriter
🦋 Graphic Brand Designer
🎥 Veo 3 Director
Social Content Strategy ✨
Cultural Relevance: Gudstuf taps directly into brands being openly culturally aligned and ingredient-forward. Think: Youth to the People meets The Ordinary meets Glossier who colabs with Rhode.
Confidence-Forward Messaging: Not magic. Not luck. Just Gudstuf.
PR-Ready Execution: Gudstuf was designed with vitality and longevity in mind.The packaging, tone, and photography direction are optimized for influencer seeding, UGC content, and lifestyle storytelling across all channels.
Influencer PR Send: With seasonal subscription drops announced on social and email, Gudstuf partners with aligned creators (small and large) to deliver skincare with intention — clean products, minimal, eco-friendly packaging. Unboxing becomes ritual, the content makes itself, and the brand lives online.
@elysian.living
