branding x gudstuf
A skincare cult.
Because habits make us.
gudstuf is an imaginary, mail order minimalist skincare brand. With clean ingredients, soft visuals, and subtle cult energy, gudstuf reframes skincare as a ritualistic act â calm, beautiful, and wildly effective. Join the cult.
You are what you repeat. Fall in love with the ritual.
My Roles â¨
đŦ Creative Director
đŠđģâđģ GenAI Art Director
âđŧ Copywriter
đĻ Graphic Brand Designer
đĨ Veo 3 Director
website design
email design
Social Content Strategy â¨
Cultural Relevance: Think: Youth to the People meets The Ordinary meets Glossier who colabs with Rhode.
Confidence-Forward Messaging: Not luck. Just Gudstuf.
PR-Ready Execution: The packaging, tone, and photography direction are optimized for influencer seeding, UGC content, and lifestyle storytelling across all channels.
Influencer PR Send: With seasonal subscription drops announced on social and email, Gudstuf partners with aligned creators (small and large) to deliver skincare with intention â clean products, minimal, eco-friendly packaging. Unboxing becomes ritual, the content makes itself, and the brand lives online.
@elysian.living