dole villa x coachella x airbnb
Imagine a Love Island style villa at Coachella sponsored by Dole, ultra fruity, with brands like Doc Martian & full of your favorite upcoming influencers.
Influencer Strategy
đ Prior to Coachella 2026, partner with foodie influencers to create content around summer fruit recipes. Yum.
Brand Collaboration Strategy ⨠Partnering with fashion brands like Doc Martian (comfy boots for the desert), Converse (for our tennis shoe girlies), Leviâs (cut off shorts everyday) and more. Feature new bikini brands, summery shoe wear (for the villa), and (Rayban) sunglasses.
Airbnb Strategy ⨠Similar to the Love Island Villa, the Poppi House, and the Barbie Dream house, influencers are invited to stay at the Dole Fruit Villa & create content all week. Stocked with their favorite Dole foods, swag & fruity themed experience, the brand colabs and organic content is gold.
Making hot, summer content while looking good in their new bikinis by the pool, sipping a fruity smoothie? Yes, please.
đĨ video credit: alix earle at the poppi branded airbnb @coachella 2024
The Forbidden Fruit Stand đ Food Trucks ⨠Collaborations with food trucks at Coachella serving frozen fruit pops, smoothies & bowls of fresh fruit. Solving the age old issue of getting affordable fruits & veggies at the festival. Plant fruity Easter eggs around the festival to guide fruit-lovers to the food truck. The menu features things like The Love Triangle, Confessional Cups, and the Falling in Love Smoothie.
