dole x love island x coachella x airbnb

Imagine a Love Island style villa; but make it fruity & full of your favorite upcoming influencers.

Influencer Strategy
🍒 summer fruit recipes: fresh, frozen, packaged, or canned.

Brand Collaboration Strategy ✨ Prior to Coachella, develop partnerships with fashion and lifestyle brands like Doc Martian (comfy boots for the desert), Converse (for our tennis shoe girlies), Levi’s (cut off shorts everyday), and more. Partner up with bikini brands, summery shoe wear (for the villa), and sunglasses, too.

Airbnb Strategy ✨ Similar to viral branded house (The Love Island Villa, the Poppi House, Barbies dream house), influencers are invited to stay at the Dole Fruit House & create content all week. They’re stocked with their favorite Dole foods, swag & fruity themed experience. Making hot content while looking good by the pool, sipping a smoothie? Yes, please.

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SHEIN MOD Women's Mid-Length Dress, Tropical Fruit Print Dress, Yellow Dress,Boho Women Clothing,Country Concert,Spring Women Dresses,Easter Women DressI discovered amazing products on SHEIN_com, come check them out!.jpeg

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Yellow bikinis #outfitinspo #beauty #nature #vibes #yellow #yellowaesthetic #bikinis #bikini #swim #swimming #bathingsuit #beachaesthetic #beach #beachfit #beachgirl.jpeg

Long live 90's Ibiza - EYECANDY Berlin.jpeg

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🎥 video credit: alix earle at the poppi branded airbnb @coachella 2024

The Forbidden Fruit Stand 🍑 Food Trucks ✨ Collaborations with food trucks at Coachella serving frozen fruit pops, smoothies & bowls of fresh fruit. Solving the age old issue of getting affordable fruits & veggies at the festival. Plant fruity Easter eggs around the festival to guide fruit-lovers to the food truck. The menu features things like The Love Triangle, Confessional Cups, and the Falling in Love Smoothie.

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