DOLE ✨ A unique flashback campaign featuring Dole, Coachella, Airbnb, influencers, and various brands will focus on rethinking fruit. The centerpiece is a Dole food truck at Coachella 2026, offering fresh fruit experiences that match the festival's vibe. How many aura points could you earn?
🎬 creative director
🦋 digital designer
✍🏼 copywriter
teaser videos for tiktok & reels
Influencer Strategy ✨ Prior to Coachella, develop partnerships with health & food influencers across TikTok, Instagram, & Youtube to generate content focused on:
🍒 budget-friendly fruit recipes: fresh, frozen, packaged, or canned.
🫐 inspiring viewers to embrace incorporating more fruit into their diets
😎 clever summer fruit tips
Brand Collaboration Strategy ✨ Prior to Coachella, develop partnerships with fashion and lifestyle brands like Doc Martian (comfy boots for the desert), Converse (for our tennis shoe girlies), Levi’s (cut off shorts everyday), and more.
Airbnb Strategy ✨ Similar to viral branded house (Barbies dream house), influencers are invited to stay at the Dole Fruit House & create content all week. They’re stocked with their favorite Dole foods, swag & fruity themed experience.
🎥 video credit: alix earle at the poppi branded airbnb @coachella 2024
Food Trucks ✨ Collaborations with food trucks at Coachella serving frozen fruit pops, smoothies & bowls of fresh fruit. Solving the age old issue of getting affordable fruits & veggies at the festival. Plant fruity Easter eggs around the festival to guide fruit-lovers to the food truck.
