The Girl
with the pearl earring on YouTube.
What if Mona Lisa had an Alix Earle light? What if the Girl with a Pearl Earring could go viral? What if Van Gogh’s smile—and unhinged captions—could break the algorithm?
This GenAI-powered campaign reimagines the world’s most iconic historical figures as modern-day influencers—discovering Crest White Strips and capturing their glow-up on a Kodak digital cam. At its core, this PR-powered drop is a chaotic little push to get micro-creators creating. Because who knows what unhinged brilliance they’ll unleash—until they hit record. Sometimes, all it takes is a brighter smile and the right lens.
✨ If history had Crest, it would've slayed. This GenAI campaign reimagines iconic art as confident, jealous influencers discovering whitening tech — reminding today’s creators: you’ve got tools we never did. Smile shamelessly. Make history.
Tone ✨
Confident. Smart. Slightly unhinged. Undeniably iconic.
My Roles ✨
🎬 Creative Director – campaign concept, strategy, and creative direction
👩🏻💻 GenAI Art Director – prompt crafting & visual style across Sora + MidJourney
✍🏼 Copywriter – influencer-style voiceover lines, overlays, and campaign taglines
🦋 Graphic Designer – key visuals, mockups, and social toolkit
🎥 Veo 3, Sora and Runway Director – cinematic video scenes of historical icons
📸 MidJourney Creator – aesthetic development & character styling
GenAi Stack ✨
Veo 3 – cinematic character videos
Sora AI – cinematic character videos
Runway AI – cinematic character videos
MidJourney – historical portraits with a 2025 influencer twist
ChatGPT – dialogue scripting & brand messaging
PR Drop for Future Icons: A GenAI-fueled campaign rooted in cultural relevance, reimagining white teeth as power, not just beauty. Built for TikTok, Reels & OOH with confident, creator-first messaging.
PR Send: Crest teams up with Kodak to deliver bright-smile kits to micro and nano-influencers (<20k). Each box includes Crest Whitestrips + a digital Kodak cam to capture the glow-up — because being iconic isn’t about going viral. It’s about being unforgettable. Taps into the current rise of Gen AI video, influencer empowerment, and recontextulized history.
Reframes white teeth not just as beauty, but as ambition — a tool for influence, visibility & self-expression.
