Crest x Kodak
Mona the Micro-influencer
What if Mona Lisa had an Alix Earle light? What if the Girl with a Pearl Earring could go viral? If Van Gogh’s smile—and unhinged captions—could break the algorithm?
This GenAI-powered campaign reimagines the world’s most iconic historical figures as modern-day influencers—discovering Crest White Strips and capturing their glow-up.
✨ If history had Crest, it would've slayed. This GenAI campaign reimagines iconic art as confident, jealous influencers discovering whitening tech — reminding today’s creators: you’ve got tools we never did. Smile shamelessly. Make history.
Tone ✨
Confident. Smart. Slightly unhinged. Undeniably iconic.
My Roles ✨
🎬 Creative Director – campaign concept, strategy, and creative direction
👩🏻💻 GenAI Art Director – prompt crafting & visual style across Sora + MidJourney
✍🏼 Copywriter – influencer-style voiceover lines, overlays, and campaign taglines
PR Drop for Future Icons: A GenAI-fueled campaign rooted in cultural relevance. Built for TikTok, Reels and OOH with confident, creator-first messaging.
PR Send: Crest teams up with Kodak to deliver bright-smile kits to micro and nano-influencers (<20k). Each box includes Crest Whitestrips + a digital Kodak cam to capture the glow-up — because being iconic isn’t about going viral. It’s about being unforgettable. Taps into the current rise of Gen AI video, influencer empowerment, and recontextulized history.
Reframes white teeth not just as beauty, but as ambition — a tool for influence, visibility and self-expression.
