Crest White Stripes x Kodak ✨ Smile Like an Icon
What if Mona Lisa had an Alix Earle light? What if the Girl with a Pearl Earring could go viral? What if Van Gogh’s smile—and unhinged captions—could break the algorithm?
This GenAI-powered campaign reimagines the world’s most iconic historical figures as modern-day influencers—discovering Crest White Strips and capturing their glow-up on a Kodak digital cam. At its core, this PR-powered drop is a chaotic little push to get micro-creators creating. Because who knows what unhinged brilliance they’ll unleash—until they hit record. Sometimes, all it takes is a brighter smile and the right lens to change your legacy.
Campaign Concept ✨
If history had Crest, it would’ve looked a lot brighter.
This social-first, GenAI-led campaign modernizes classical art and famous historical figures by turning them into confident, witty, slightly jealous influencers discovering whitening tech for the first time. Through voiceovers, text overlays, and beautifully surreal AI visuals, they remind today’s up-and-coming creators:
You have tools we never had. So smile shamelessly — and make history.
Campaign Tone ✨
Confident. Smart. Slightly unhinged. Undeniably iconic.
Because ambition looks better with bright teeth.
My Roles ✨
🎬 Creative Director – campaign concept, strategy, and creative direction
👩🏻💻 GenAI Art Director – prompt crafting & visual style across Sora + MidJourney
✍🏼 Copywriter – influencer-style voiceover lines, overlays, and campaign taglines
🦋 Graphic Designer – key visuals, mockups, and social toolkit
🎥 Sora and Runway Director – cinematic video scenes of historical icons
📸 MidJourney Creator – aesthetic development & character styling
GenAi Stack ✨
Sora AI – cinematic character videos
Runway AI – cinematic character videos
MidJourney – historical portraits with a 2025 influencer twist
ChatGPT – dialogue scripting & brand messaging
Social Content Strategy ✨ Crest x Kodak: The PR Drop for Future Icons
Cultural Relevance: Taps into the current rise of GenAI art, influencer empowerment, and recontextualized history.
Confidence-Forward Messaging: Reframes white teeth not just as beauty, but as ambition — a tool for influence, visibility & self-expression.
PR-Ready Execution: Built for TikTok, Reels, OOH and influencer seeding, positioning Crest as the go-to brand for creators ready to level up.
Influencer PR Send: Bright-smile kits for micro-influencers and emerging creators to invest in their futures as successful influencers. In partnership with Kodak, Crest is building the most iconic PR list of 2025. We’re sending PR boxes to micro-influencers with under 20k followers—because your impact isn’t measured in numbers, it’s measured in taste. Each box includes Crest White Strips and a digital Kodak camera, so creators can capture their glow-up in real time. Because being a muse isn’t about going viral. It’s about being unforgettable.
→ Watch the campaign trailers ✨
Just a couple of micro-influencers trying to make a livin’. (click video to play)
An influencer apology video — yet she never says sorry.